In marketing, you must keep all customer mindset checked and plan your product and services accordingly.
Here, I mainly focus on content writing and marketing, which applies to every business, startup or industry.
Like any other mindset, I have always believed that QUALITY is also a mindset. You cannot expect it from every buyer, nor must you mandate it.
QUALITY is a habit, intent, and character that has no relation with freebies, offers, cheap sales pitches or budget crunch, just like growth has no connection with numbers.
The reality works differently; you mostly find customers who expect things to be cheapest, which is quite common and natural. The battle lies in between.
But believe me, the only mindset you need today is QUALITY MINDSET.
Encourage your team to adopt this quality mindset as a shared value. Monitor and measure the impact of quality on your business, and be open to refining your processes as needed.
Quality is a journey, not a destination, and your dedication to it will continue to differentiate you in the competitive world of content marketing.